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Ram Truck is gearing up for an exciting new global marketing campaign tied to the highly anticipated summer blockbuster, “Twisters.” The campaign, titled “Answer Your Calling,” celebrates the thrilling return of this action-packed adventure to the big screen, promising to immerse audiences in the raw power and chaos of one of nature’s most awe-inspiring and destructive phenomena.Â
The connection between Ram Truck and the “Twisters” franchise runs deep, dating back to the original 1996 “Twister” film, where a Ram 2500 truck played a heroic role. This time, the synergy is even stronger, with the film’s star, Glen Powell, a real-life Ram truck owner, taking the wheel on screen.
The “Answer Your Calling” campaign is set to roll out across a broad range of platforms, reaching audiences in North America, Europe, the Middle East, and Asia Pacific. The centerpiece of the U.S. campaign is a 30-second video that will air on various broadcast channels and Ram’s official YouTube and social media channels, including Instagram, Facebook, and TikTok.Â
Olivier Francois, Stellantis’ global chief marketing officer, emphasized the natural fit between Ram Truck and the “Twisters” film. Given the truck’s legacy in the original movie, it was an easy decision to once again feature a Ram as the vehicle of choice in the sequel. Glen Powell’s genuine connection to the brand adds another layer of authenticity, making this collaboration even more compelling for truck enthusiasts and moviegoers alike.Â
In addition to the adrenaline-fueled content, the Ram Truck brand is leveraging this campaign to make a meaningful impact beyond the screen. Partnering with Universal Pictures and the American Red Cross, Ram is encouraging the public to donate blood or platelets during the month of July to help address the summer blood shortage and support disaster relief efforts.Â
Those who participate will be rewarded with a Fandango movie ticket, and early donors will also receive a special “Twisters” and Red Cross umbrella, along with the chance to win a 2025 Ram 1500 Big Horn. This initiative ties into the film’s theme of confronting the forces of nature while also offering a tangible way for people to contribute to their communities.
Overall, the “Answer Your Calling” campaign is more than just an advertisement; it’s a celebration of adventure, resilience, and the enduring bond between Ram Truck and the cinematic world of “Twisters.” With its global reach and powerful message, this campaign is set to resonate with audiences far and wide, driving excitement for both the film and the Ram brand.
At Lampe Chrysler Dodge Jeep Ram in Visalia, CA, we’re proud to be your trusted RAM dealership, offering a wide selection of new RAM trucks for sale. Our new RAM inventory is designed to meet the needs of every driver, whether you’re looking for a rugged workhorse or a powerful vehicle to tackle your weekend adventures.Â
We understand that finding the perfect RAM vehicle for sale can be overwhelming, but our knowledgeable team is here to guide you through the process, ensuring you find the truck that fits your lifestyle and budget.
Once you’ve selected your ideal RAM, our Service Center is ready to keep it running smoothly with expert care. From routine maintenance to specialized repairs, our team of certified technicians is committed to providing top-notch service, using only genuine parts and accessories to ensure your RAM continues to perform at its best. We also offer finance specials that make owning a new RAM more accessible than ever, with competitive rates and flexible terms tailored to your unique financial situation.
At Lampe Chrysler Dodge Jeep Ram, we’re not just about selling trucks; we’re about building relationships. Whether you’re exploring our new RAM inventory or visiting us for service, we strive to deliver an experience that’s as exceptional as the vehicles we offer. Check out our inventory today to get started.
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Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
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